Ford Motor Co. (F.N) executives have grown
increasingly frustrated with the way Firestone has handled the
probe and recall of its tires, which are being investigated for
their role in at least 46 traffic deaths.
The No. 2 automaker, on whose vehicles most of the tires are
used, publicly stood by Japan's Bridgestone Corp.'s (5108.T) U.S.
division. Ford executives, however, privately said it took the
tire maker too long to get them the data that showed the problems
with the 15-inch ATX, ATX II and Wilderness tires.
Firestone last week recalled 14.4 million of the tires, about
6.5 million of which are still in use.
The recalled tires, many of which have had their treads peel
off, in some cases had insurance claims and lawsuits filed against
them at 10 times the rate of the company's other tires, according
to data Ford and Firestone released on Sunday.
"Frankly, do you always make the right decisions? I don't
know,'' Firestone vice president Christine Karbowiak told Reuters
"Maybe 20 years from now, when they're doing studies of this
(recall) in Harvard Business School they may say the company
should have done this, or might have done that differently. But at
the time, we were making what we thought were the right
Also driving Firestone executives is fear over how the recall
and mounting publicity could affect the tire maker financially. A
1978 recall, the largest in U.S. history, pushed the company into
bankruptcy and paved the way for its acquisition by Bridgestone.
On Monday Standard & Poor's lowered its long-term corporate
credit rating on Bridgestone, with further downgrades possible.
The credit rating agency also cut the short-term corporate credit
rating on the company and the commercial paper rating on the
Consumer groups and plaintiffs' attorneys have said Firestone
and Ford knew of the problems earlier than this year but took no
action. They called again on Monday for the recall to include
16-inch tires, which had similar problems overseas.
Last year in North Africa, the Middle East, southeast Asia and
South America, Ford replaced more than 46,000 tires -- mostly the
16-inch models, because of lost treads and blown tires. Ford and
Firestone have said the recall of the 16-inch tires in the United
States is unnecessary, however, because usage patterns overseas
Most of the recalled tires were made at the company's Decatur
Ill. when replacement workers were used
during prolonged labor problems, including a 10-month strike. The
Washington Post reported on Sunday that former workers at the
Decatur plant said in court depositions Firestone cut corners on
quality control at the factory.
Karbowiak said all the plant's workers were properly trained
and the comments were made by "disgruntled'' former employees. She
added that all possible causes of the lost treads and blowouts
were being looked at, including looking again at manufacturing
processes, the company's design and Ford's specifications for the
Consumer complaints earlier in the year caused the U.S.
National Highway Traffic Safety Administration (NHTSA) to open an
investigation into the tires in early May. But Ford vice president
Jason Vines said Firestone did not share its data with the
automaker until July 28, after it used company-owned Cray
supercomputers to analyze the numbers.
Ford officials told Reuters one reason for the delay was
negotiations about confidentiality. Firestone would not share its
data with Ford, after doing so with NHTSA, out of fear that the
tire maker would lose its right to keep documents secret, an
important consideration in light of the numerous product liability
lawsuits it faces.
But Ford executives said a Houston television station startled
them in February with reports that ATX tires were dangerous and
another study was launched that has not yet ended.
They said they have been frustrated with Firestone's inability
to inform the public properly which tires were being affected by
The automaker also sent public relations executives to
Firestone's Nashville, Tenn., headquarters to help with the public
Concern about how the public would view Ford vehicles -- many
of which include Firestone tires that have not been recalled --
led the automaker to take out ads in such major daily newspapers
as USA Today, the Wall Street Journal and the
Washington Post on Friday and Sunday to alert Ford owners which
vehicles were affected.
The effects were being seen as consultant CNW Marketing
Research found in a survey that almost 5 percent of people
intending to buy Ford Explorers said they "definitely'' would not
purchase the SUV as long as it was fitted with Firestone tires.
Another 11 percent were seriously considering another brand
specifically because of safety concerns over the tires.
Nevertheless, Ford officials said Firestone's tires were
''world class'' and they would continue to use them, extending a
relationship that dates back to 1906. But they added that, even if
they wanted to switch, the world's other top tire makers did not