" writeme += "

" writeme += "" writeme += "" writeme += "" writeme += "

" playme.document.write(writeme); playme.document.close(); if((navigator.appName == "Netscape") && (navigator.appVersion.substring(0,1) >= "3")) {playme.focus();} if((navigator.appName == "Microsoft Internet Explorer") && (navigator.appVersion.substring(0,1) >= "4")) {playme.focus();} if (playme.opener == null) { playme.opener = self; } } function play(vid,neth,netl,realh,reall) { var cm=GetCookie("playbar"); if (cm != null) { //if (cm=="nh" && neth=="t") { cm="hi.asx"; //if(aol||nstr||iebug) { //} else { // showvid('asf',vid+cm); //} } else { if (cm=="nh" && neth!="t") { this.sec=1; pbw(vid,neth,netl,realh,reall); } } if (cm=="nl" && netl=="t") { cm="lo.asx"; //if(aol||nstr||iebug) { //} else { // showvid('asf',vid+cm); //} } else { if (cm=="nl" && netl!="t") { this.sec=1; pbw(vid,neth,netl,realh,reall); } } if (cm=="rh" && realh=="t") { cm="hi.rmm"; if(aol||iebug) { } else { showvid('rm',vid+cm); } } else { if (cm=="rh" && realh!="t") { this.sec=2; pbw(vid,neth,netl,realh,reall); } } if (cm=="rl" && reall=="t") { cm="lo.rmm"; if(aol||iebug) { } else { showvid('rm',vid+cm); } } else { if (cm=="rl" && reall!="t") { this.sec=2; pbw(vid,neth,netl,realh,reall); } } } window.onerror = MSIE; // -->

logo
Wed, May 10, 2000
real time quotes your portfolio registration help
biz bulletin
  Corporate
Financial
Healthcare
Technology
stocks
  Quotes
Top Performers
Screening
Interactive
Charting
funds
  Quotes
Top Perfomers
Screening
insider
  Stock of the Day
Tip of the Day
Periscope
Launch Live Ticker
Fox News Home

Indices Chart
Click on index
for more information

Powerize
Search thousands of magazines, journals, and newswires
VW to Sell Special-Color New Beetles Online Only
Reuters
DETROIT — Fans of Volkswagen AG's New Beetle who want to buy the cute oval-shaped small car in new yellow and light blue colors better have online access because that will be the only way to buy them, the German automaker said on Monday.

Only 2,000 models of each of the new colors — "Vapor Blue" and "Reflex Yellow" — will be available, VW said in a statement. They are the first new colors since the New Beetle's debut two years ago.

"We know that nearly 60 percent of Volkswagen's customers use the Internet to gather information and purchase products and services," Liz Vanzura, VW's marketing director said in a statement.

The Vapor Blue GLS model starts at $18,875, while both colors with the turbocharged engine start at $21,025, VW said. All prices exclude the delivery charge of $525 per vehicle.

A national broadcast and print advertising campaign is scheduled to begin on Monday, the automaker said. The campaign will include trading cards with photographs of the new color models and facts about the New Beetle for buyers.

VW declined to say how much it is spending on the campaign, which was developed by Boston-based Arnold Communications, a unit of Havas Advertising of France.

Consumers can go online and use VW's Web site (www.vw.com) to configure the type of car desired and pick a dealer, VW said. The buyer also can consider financing, discuss purchase terms and arrange delivery.

All 4,000 special-color New Beetles will be optionally equipped with a choice of gray or black leather seating, a power glass sunroof and 16-inch alloy wheels, the company said. Engine options for the Vapor Blue model include VW's standard 115-horsepower, 2-liter or the 150-horsepower, 1.8-liter turbocharged engines, while all Reflex Yellow models will be equipped with the turbocharged engine.

More Marketwire More MarketWire News Top of Page

© 2000, News Digital Media, Inc. d/b/a Fox News Online
All rights reserved. Fox News is a registered trademark of 20th Century Fox Film Corp.
Data from Thomson Financial Interactive is subject to the following Privacy Statement

© 2000 Associated Press. All rights reserved.
This material may not be published, broadcast, rewritten, or redistributed.
© 2000 Reuters Ltd. All rights reserved