Winnie and Mickey are about to push juices.
The Coca-Cola Co. and Walt Disney Co. said Wednesday they'll start selling a line of juices with packaging featuring Disney characters such as Mickey Mouse and Winnie the Pooh.
The first drinks, "Mickey's X-treme Coolers" and "Pooh's 100 Acre Wood Apple-Berry," will be sold in supermarkets this year in single-serve boxes and multi-serve plastic-bottle packages.
Terms of the 15-year marketing agreement, signed Tuesday, were not disclosed. Disney will receive royalty payments for Coke's use of all Disney characters on packages, in-store promotions and advertising.
In the future, the companies said they'll expand the lineup beyond juice and juice-based drinks to include milk and water drinks, punches and smoothies.
"We're delighted that this relationship brings together two of the world's most trusted consumer brands," said Don Knauss, president and chief executive of Coke's juice division, Houston-based Minute Maid Co.