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IBM to Introduce New Web-based Computers
NEW YORK — International Business Machines Corp. on Monday said it will introduce a new brand of personal computer devices designed for Web access in the second quarter, as part of a plan to regain momentum in its PC business and return to profitability.

Officials of IBM's personal systems group, as the PC unit is known, said IBM will introduce the new brand in a marketing campaign beginning in March, with an entirely new lineup of desktop computer products available in the second quarter.

The new line of Internet-access devices will include three new products: high-speed Internet access desktops; an "all-in-one" machine that combines monitor and PC unit; and new flexibly designed smaller PCs that marks a break with older PC technology.

The strategy shifts IBM away from a focus on bulky personal computer boxes toward a new generation of sleek Internet access devices and is part of an industry-wide shift.

At a product briefing in New York, IBM officials described a new focus on devices for what they called the "Edge of the Network," where computer devices are used entirely as a means of gaining access to the Internet rather than as stand-alone work or entertainment tools. "By the end of the month, we will have a new brand for our desktop, Internet appliance and thin-client devices," said Ralph Martino, vice president, IBM strategy and marketing, for the PC unit.

In midmorning trading on the New York Stock Exchange, IBM shares were 3/8 higher at 116.

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